Writing Copy

Power Words That Sell
Power Words are the words experts use to create emotions in their readers. These words give the reader a visual picture and creates an urgency to buy. These words have been tried and proven over and over again to attract and motivate visitors to become buyers. More ...

To Write Your Own Copy or Not to Write Your Own Copy - That is the Question
If you haven't yet learned to discern good copy from bad copy, you will have a difficult time writing your own. Tim, a graphic designer friend of mine, recently learned the difference when he tried to write his own web copy More ...

How to Write Sales Copy Effectively for the Web
When surfing the web, you often find websites with large or flashing graphics to grab your attention. While this may "wow" you initially, it does not pull the visitor through the site to get the order and make a sale. This should be the ultimate purpose of your site if you are trying to sell something More ...

Five Deadly Effective Sales Letter Profit Boosters You Can Use Now!
1. Ask Questions Your Target Prospect Can Answer "YES" to Asking questions in your sales letter is a powerful way to truly engage your readers. It creates a need for an answer, and separates the buyers from the uninterested More ...

Easy Ways To Suck Prospects Into Your Sales Letter And Keep Them Reading Until They Buy!
If you want readers to stick inside your ads like flies stuck in a glob of glue - then keep reading because I'm going to reveal the secret for creating your own "stick like glue" sales letters and ads More ...

Increase Your Sales And Profits With A Powerful Offer
Did you ever buy something you didn't really want because the bonus you received was worth the price you paid? An irresistible offer is the number one reason why people buy something. To dramatically increase the response to your advertising, dramatically improve your offer More ...

What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that get little to no results. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that next time your sales improve More ...

Tips for Writing Effective Sales Copy
There are many easily identified basic elements and strategies that can be applied to lay the foundation for solid and effective sales copy. Here's a grab bag of recommendations from my own experience combined with the tips I've received from other authorities on the subject More ...

Your Headlines Are Your Salesmen
Sometimes you might feel like it's you against the world when it comes to your marketing efforts. Not so! You actually have a whole team of salesmen floating around the web working very hard to bring you traffic and sales. They are your headlines More ...

How to Create a Profitable Little Ad
A small ad can generate a greater return on your investment than any other type of advertising. You can also use it in a variety of media. For example, I often get profitable results from the same small ad in all of the following: More ...