A Simple Seven-Step Formula For Testing Your Headlines

by Detlev Reimer

Do you want to know a secret? Successful entrepreneurs are not so successful because they know everything better than you. They are successful because they TEST every advertising campaign first before they are spending "big" money on effective forms of ezine ads.

Highly Recommended : Ezine Ads

Why do I only mention ezine ads, you might ask .... Well, placing ezine ads is the most effective form of advertising on the Internet because you can advertise exactly to your target groups.

But if you don't have a clue which of your headlines, your benefits and offers are the ones that will make you money, you might not even be able to get the money back that you have to spend on your ads.

Seven Easy And Low-Cost Steps To More Effective Headlines

To be able to determine the most effective ads, you need a system. I will introduce to you one system how it can be done. Of course, there are literally hundreds of different systems that could do the job as well. But if you want to test without spending too much money, then my way of testing will be a valuable help for you.

The System Consists Of Seven Easy Steps:

1. Write down the most important benefits of your product and concentrate on the advantages for your prospects, not your company. Just do a bit of brainstorming and see which ones immediately come into your mind.

2. Turn them into a set of headlines (10-15). If you sell an e-book about programming in JavaScript and one of your benefits is that even non-programmers can understand how to do it, then tell them e.g.:

"A Step-By-Step Guide Tells You Everything You Need To Know About JavaScript - If You Can Read, You Can Implement Java-Script On Your Web Site!"

3. Write 2-3 different versions of your ad copy. Focus on one or two other important benefits. Make the reader curious and excited about your offer. Your aim is to make the prospect click on your link!

4. Create different tracking links (which lead to your sales letter) for each single ezine you want to submit your ad to. You must be able to determine exactly which ads (headlines) are successful, and where the responses come from or you will shoot in the dark.

You can use free services for this: www.hypertracker.com and www.linkcounter.com are both excellent free services.