A Simple Seven-Step Formula For Testing Your Headlines
by Detlev Reimer
Do you want to know a secret? Successful entrepreneurs are not so successful because
they know everything better than you. They are successful because they TEST every advertising
campaign first before they are spending "big" money on effective forms of ezine ads.
Highly Recommended : Ezine Ads
Why do I only mention ezine ads, you might ask .... Well, placing ezine ads is the
most effective form of advertising on the Internet because you can advertise exactly
to your target groups.
But if you don't have a clue which of your headlines, your benefits and offers are
the ones that will make you money, you might not even be able to get the money back
that you have to spend on your ads.
Seven Easy And Low-Cost Steps To More Effective Headlines
To be able to determine the most effective ads, you need a system. I will introduce
to you one system how it can be done. Of course, there are literally hundreds of
different systems that could do the job as well. But if you want to test without
spending too much money, then my way of testing will be a valuable help for you.
The System Consists Of Seven Easy Steps:
1. Write down the most important benefits of your product and concentrate on the
advantages for your prospects, not your company. Just do a bit of brainstorming and
see which ones immediately come into your mind.
2. Turn them into a set of headlines (10-15). If you sell an e-book about programming
in JavaScript and one of your benefits is that even non-programmers can understand
how to do it, then tell them e.g.:
"A Step-By-Step Guide Tells You Everything You Need To Know About JavaScript - If You
Can Read, You Can Implement Java-Script On Your Web Site!"
3. Write 2-3 different versions of your ad copy. Focus on one or two other important
benefits. Make the reader curious and excited about your offer. Your aim is to make
the prospect click on your link!
4. Create different tracking links (which lead to your sales letter) for each single
ezine you want to submit your ad to. You must be able to determine exactly which ads
(headlines) are successful, and where the responses come from or you will shoot in the dark.
You can use free services for this:
www.hypertracker.com and
www.linkcounter.com are both
excellent free services.
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