Copywriting - Your Headlines Are Your Salesmen
By Joshua Rose
Sometimes you might feel like it's you against the world when it comes to your
marketing efforts. Not so! You actually have a whole team of salesmen floating
around the web working very hard to bring you traffic and sales. They are your
headlines.
They're in your ezine ads, your free reports, your viral e-books, your newsletters,
your message boards, your submitted articles and everywhere else you've chosen to
place them. They are your true sales team and you would be wise to spend
time with them and treat them like gold. Afterall, they're out there working for you
24/7, nomatter what you happen to be doing.
There are many different types of headlines. Here are 7 examples of the more effective:
1. The basic "Hit 'Em With Your Best Shot" headline.
This style is real straight forward. You go with your #1 product benefit.
"Increase Your Traffic by 312% In 30 Days!"
2. The "Drum Roll Please" headline.
This is really a News type of headline and is best used when you are announcing
a new product or an effective new way of doing something.
"Introducing A Revolutionary New 3-Step Traffic Building Program!"
3. The "Trusty Old How To" headline.
This has been a favorite for years and is still extremely effective. People are looking
for information and "How to" is a natural information lead-in.
"How To Increase Your Ezine Sign-Ups By 457%!"
4. The "This Is Your Lucky Day" headline.
This headline is used when you wish to reduce your price for a speedy response. For
this to be effective, however, you must also explain why you're offering such
a great deal.
"50% Off Everything In Stock! We Need To Clear Out Our Inventory To
Make Room For Next Week's New Product Arrivals!"
5. The "I Couldn't Have Said It Better Myself" headline.
This is a very powerful headline technique when you have some outstanding testimonials.
"I Made $493 Yesterday Using Your Amazing Marketing System! I've Never
Gotten Results Like This Before And I've Been Trying For 2 Years. Thanks A Million!"
-Pat Murphy, Evanston, Illinois
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