How to Generate Website Traffic with Article Marketing
by Tom McMullen
No matter what your internet business, if you know how to generate website traffic with
article marketing, you will have a very high chance of succeeding. This is true whether
you are selling your own product online, are involved in affiliate marketing or have
joined a network marketing program that provides you with a free website: more traffic
then more money.
So what are the best ways to get traffic to your site? There are many ways to do it,
but some are more effective than others, and these are what you should start with. Once
you have several hundred new prospects visiting your website every day, then you can start
to work on the methods that are less effective, but that you have to work on nevertheless.
The art of Internet marketing is to gather the low hanging fruit first, and then climb
higher and higher up the tree until you have collected every possible ounce of traffic
that you can. Many beginners stick to the easy ways, but those with most success don't
stop at that. However, let's look at one of these easy ways that will provide your new
online business with a kick start - there is nothing better for your confidence than a few
early sales that provide you with the cash to expand your business to a higher level.
Article marketing is by far the best way of getting quick traffic to your site. Natural
traffic through search engines such as Google and Yahoo is great, but you have just started
your online business and it will take some time before your website is listed, and even
then it will likely only be your Home Page that is listed - internal pages take much longer.
What you have to do is to write articles on the subject of your niche or the product
you are selling. If your site is about dogs, then perhaps you could write 500 words about
dog training, or if you are selling weight loss products you could write about the most
sensible diets. The objective is to submit the article to article directories, and most
demand at least 500 words for publication. You are not permitted to advertise your site or
your products in the body of your article, but at the end of the article you are allowed
to provide what is known as an "author's resource".
Some article directories provide a box in which you can provide this, and in others you
simply add it to the end of your article. In the "resource" you can say a bit about you
and your credentials: why readers should believe what you say, and also a link to your
website. This link is where article marketing can be so powerful. You should provide a
link to a page on your website that is directly related to the topic of your article.
If you are writing about slimming for your daughter's wedding the URL you provide in
the resource should lead the reader specifically to a page explaining how they can slim
quickly in a few weeks, and lose weight in the places that will make them look at their
best for their daughter's wedding.
The reader gets what they want, and if your article is good enough, they will possibly
click on the link you provide them with for more information. That could either be a sales
page or a squeeze page designed to collect their name and email address, although article
marketing works best if you give more information on your web page, and then hit them with
the sales URL or opt-in form.
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