Steps to Search Engine Optimizing Your HTML Code
By Shelley Lowery
Your key to success in online marketing and promotion is your web site. From your
title, keywords, meta tags, and text, to your over all site design, each plays a very
important role when optimizing your site. If your site doesn't rank in the top 10 or
20 when doing a keyword search at the top search engines, your target audience won't
be able to find you.
About 80 percent of all web site traffic originates from the eight major search
engines. Most people will go to a search engine, type in a keyword or keyword phrase
and look through the top 10 - 20 results. Most of the time they'll find what they're
looking for in the first 10 results. The percentage of click throughs are even smaller.
Listing near the top and grabbing the attention of your target audience is the top
priority. There are many components of your web page that you should pay close
attention to when preparing it for listing in a search engine.
The first step towards improving your listing is selecting the best keywords and
keyword phrases that best reflect your web page. Keywords are the foundation of your
web presence in the search engines.
 Keywords
To help you choose effective keywords and keyword phrases, there are two
important steps. First of all, get a Thesaurus and investigate synonyms for your original
keywords. Write these words down on a sheet of paper. Next, perform your keyword
and keyword phrases search at the major engines. Pay close attention to the web sites
that rank 1 through 10. View the source code of these pages. Pay close attention to
their placement of keywords in the <TITLE>, <META> and <ALT> tags.
Next, do a search for your competitor's web sites and view their HTML source code.
Noticing patterns is your key to ranking above them.
<IMG ALT> Tags
An image alt tag follows your graphic address or url in your html code. These words
will be displayed in place of your graphics through an older browser or when your
visitors have their graphics turned off. To fully optimize your graphics, insert several of
your keywords in the alt tags of the graphics located at the top of your pages.
Example:
<IMG SRC="wsmain.gif" WIDTH="318" HEIGHT="62" ALT="Webmaster Resources - Free resources for the webmaster" BORDER="0">
<TITLE> Tags
The <TITLE> tag is the first thing that a user sees when your site is returned
by a search query. You only have a split second to grab your targets attention. Place
keywords that are most pertinent to your business in the title tag. Effective title
tags include only relevant keyword or keyword phrases. Avoid non-indexing filler words,
such as a, an, the, welcome and home page.
Example: <TITLE>Web-Source.net Webmasters Resource Directory - Free
resources for the webmaster - marketing, advertising, promotion, classified ads &
more.</TITLE>.
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