Increase Web Site Sales with a Search Engine Optimization Proposal
By Herman Drost
You can easily get confused by all the search engine optimization companies and SEO experts that offer
SEO services. It's hard to know who to trust or what should be included in a SEO proposal. I will
endeavor to clarify some of these points for you in this article, so that you can make the best choice
hen looking for SEO services. I don't profess to be a search engine optimization expert but have
attained top rankings for my own site plus some of my web site design clients.
What a SEO proposal should include:
 SEO objectives
Site Analysis
Keyword Research
Competitive Analysis
SEO Copywriting
Creation of Meta Information
Site Map Creation
Link Popularity Building
Web Site Load Time and HTML Validation
Downloading and Uploading of Web Pages
Browser Search Engine and Directory Submissions
Compatibility and Resolution Checking
The Process
The process will differ for new sites versus established sites.
SEO objectives
Increase your search engine presence, rankings, no of visitors and ultimately the sale of your products.
Site Analysis
An overall analysis is first done on your site, to assess what is needed to best optimize it for the search
engines. Based on this analysis the proposal is adjusted to include the necessary work to be done. This may
include: design, layout, navigation, colors, background, fonts, images, broken links, meta tags, web copy,
html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics
and creating error pages.
All of the factors listed above have some influence in attracting search engine spiders and visitors to your site.
If I design the site all these factors are already taken into consideration (which makes it much easier).
An established site that's already indexed by the search engines will need to be thoroughly analyzed for
errors before optimization can begin.
Keyword Research
One of the basic steps in search engine optimization is keyword research. Here competitive keywords
relating to the site and unique to your domain are found. Keyword research is done to maximize the impact
of search engine optimization. When your site ranks well, more relevant customers come to the site leading
to an increase in conversions and hence income for the site. The accurate identification and careful
selection of these important keywords and key phrases can literally make or break any web site or online business.
Competitive Analysis
This is for better search engine ranking performance. I study the sites of all your competitors who have
high search engine rankings and find out the keywords for which they are ranked. I analyze your current
meta tags and recreate them based on the keywords I have researched. I also analyze your recent web site
stats (if you give me access). I can then see how many visitors you are getting, where they are coming
from and what keywords they are using.
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