How to Increase the Page Rank of Your Web Site and Attract More Visitors
by Herman Drost
Google's Toolbar PageRank feature is used to determine the quantity and quality
of the sites pointing to your own. If there are no other sites that point to
your own site it'll be difficult to get high rankings in the search engines.
The toughest competition are the top 20 sites that contain the main keywords you
use in your web copy and people enter in the search engines.
PageRank Explained
Google interprets a link from page A to page B as a vote, by page A, for page B.
Google looks at more than the sheer volume of votes, or links a page receives;
it also analyzes the page that casts the vote. Votes cast by pages that are
themselves "important" weigh more heavily and help to make other pages "important."
A page that links to many pages with high PageRank it receives a high rank also.
If there are no links to a web page there is no support for that page.
How to Check Google Page Rank for Your Web Site
Google's Toolbar PageRank
This tool displays a visited page's PageRank (PR) as a number between 0 and 10
on a thin green line. The higher the green line the higher the page rank for
that page. For example Google has a page rank of 10 which is the highest your
site can attain. Google updates its PageRank continually and continuously. It
exports new backlinks, PageRank, or directory data approximately every three months.
The Google Toolbar can be obtained free of charge for Firefox and Internet Explorer.
How to Increase Your Page Rank by Optimizing Site Design
One highly effective method for attracting more web traffic is to first optimize
the design of your web site. This will increase your page rank because search
engines love sites that have clean code, are fast loading and contain lots of
well written content. This ultimately results in gaining traffic which leads to
more sales, a sign you have developed a profitable web site.
Ten factors to include in your web site's design that will increase page rank:
1. Do the necessary keyword research so your web copy is filled with words that
visitors enter in the search engines. Weave these words throughout the content
of your web site.
2. Create meta tags that include your targeted keywords. Make sure you write
an attractive description for your description meta tag. It's what visitors will
read first when they have find your site in the search engines. If the
description does not capture your visitors attention immediately you will lose
your visitor to a competing web site.
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