Content Rich: Writing Your Way to Wealth on the Web
Content Rich: Writing Your Way to Wealth on the Web is the first definitive
search engine optimization (SEO) copywriting guide. It introduces new ways of
looking at online content and provides key illustrations that show how copy
influences search engine rankings and sales conversion in unique ways. If you're
a small to medium-sized business looking for a way to maximize online marketing
activities, Content Rich will show you how it can be performed for a fraction of
the traditional cost and in ways most companies never consider.
This book also discusses the future of online content and examines ways to
leverage the combined power of all types of web copy - including site, landing page,
blog, article, email, newsletter, PPC ad, and press releases - to give your
business a clear competitive advantage.
Reader Irene Watson of the Reader Views website says,"The sub-subtitle of this book
is 'The Complete SE0 Copywriting Guide for Search Engine Rankings and Sales
Conversion' which caught my eye immediately. Like anyone else that has an online
business, I'm always striving to keep my sites in high rankings with the search
engines. With millions and millions of sites and each one of us competing for the
top stops, we need to keep on top of the how-to. Jon Wuebben's book is the how-to
from beginning to end!
"It has been a slow go for me to get through this book because every page, and
I mean every page, has something on it that needs to be done or checked out. For
example Wuebben says 'Here is something you should do right now; jump on to Google
and type in "site: www.yourdomain.com" - fill in your domain with whatever your
site URL is. What pops up are all your titles and descriptions for pages indexed
by Google.
Are they all the same? That needs to change! Every page needs unique titles and
descriptions.' I did this immediately and yes, we need to change. In fact, we are
in the process of doing that now. We used a template before that entered the same
thing on every page. Well, we are finding out this isn't the right way to go and
have to change near 5000 pages manually! This is a big thanks to Jon Wuebben.
"There is so much information in this book it could be very overwhelming,
however, it is also information that is extremely important for anyone who has a
web-based business. Wuebben covers things like SEO website copyrighting, going
viral, pay per click, and outsourcing. He also gives case studies as well as resources.
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