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Basic SEO (Search Engine Optimization) Guide for Ecommerce Websites
By Aaron Goldberg
This is yet another topic that deserves a book to be written on it. The problem is that
I can not recommend a book. In fact, this industry changes so quickly as Google tweaks
their algorithm it is difficult to determine what the most important factors are. However,
I will try to point out those that very few people will dispute as the big ones. Others
are there just for your benefit to be aware of.
First off, there are two major categories in SEO. There is on-site SEO and off-site
SEO. Generally, most everyone will start with the on-site SEO because you want Google to
recognize what your website is about. If they do not, then how are you ever going to rank
for a keyword? These spiders that crawl your website will be looking at several different
attributes on each page to determine where it needs to go and how relevant it is to
specific searches done at Google's website.
Another note worth mentioning: What is a keyword? A keyword is basically an elaborate
name for what people might search for when trying to find your website. I have been using
a motorcycle website as an example throughout, so I'll continue to do that. People could
search for "motorcycle", but they might also search for "buy motorcycle", "black
motorcycles", "Harley Davidson motorcycle for sale".
All of these would be keywords, or probably more properly could be said to be key
phrases. However, they are generally all referred to simply as keywords. Note below
that almost all on-site SEO has to do with is placing good quality keywords throughout
your website where Google's robots, spiders, or software might be able to determine
what your website is about.
On-Site SEO Factors
1: The Title of the Page
2: The keywords used throughout the text on the website
3: What keywords are used in H1 tags
4: Keywords used in your domain name
5: Keywords used in the URL of a webpage
6: Meta Keywords
Off-Site SEO
1: Links Pointing to Your Website
This is without a doubt one of the keys to having your website listed in the search
engines results page for specific keywords. Google likes to look at what others are saying
about your website to determine what it is about. For example, if someone is a huge fan of
a unique motorcycle, and you have it for sell, they may link to your website with "unique
motorcycle" as the text that people would click on to get to your website. This text is
called anchor text and Google will see that link as a simple "vote" for your website to
appear higher than others for that keyword. In short, these are commonly referred to as backlinks.
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