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Checklist for Doing SEO of Website
By Allan Morris
Creating a website is one process and optimizing website for search engines is an
essential part of the whole website project. This process starts from the very beginning
and almost never ending process. Successful execution of SEO Projects requires skills in
the areas of analysis, research, planning, copy writing and communication.
Whenever we start doing SEO for any website, the whole Search engine optimization (SEO)
process is broken into different inter related phases. So for good ranking in search
engines we should make clear strategy for SEO.
Below is the important checklist for doing SEO of website. This checklist contains most
of the website ranking affected factors.
On-Page SEO
Understand the business and targeted market
Before start SEO it is better to understand what your organization's overall business
strategy is. What is the targeted market or your business is full in which category? What
does it say about objectives, strategy and budgets? What is the overall direction of the
business and what can SEO contribute? Who are the online competitors of your business?
Based on all these information you can start for keyword research.
Keyword research and selection
After understanding the market and business choose appropriate keywords which are
suited for your business. Make a list of all important keywords. After doing this select
those keywords which are most suitable for your business.
Title tag and Meta tag optimization
Make readable and keyword rich title tag, also make sure each and every page have
unique title tag. The title tag must be short (6 or 7 words at most) and the keyword must
be near the beginning. Meta tag is also important factor for on page. In meta description
tag give overview of the web page. Also make meta keyword tag and add most important
keywords in this.
Unique Content
Content is most important factor for website. Write unique content for each page of
website. Don't use copy text for avoiding penalty from search engines.
Keyword density and placement
While writing content you should keep keyword density in mind. Apply 5 percent to
8 percent keyword density in particular web page. Also make sure keyword is also place
Keywords come in regular manner as natural language.
Image Optimization
Search Engines only read text of the web pages. If you put images on the website then
put alternate text for images so search engine's crawler can read it. Also use relevant
image name like if you use images SEO marketing then make image as name of SEO-marketing.
Off-page SEO
Creation of Quality In bound Links
Directory submission
Directories give one way link for website. Make sure to use quality and niche web
directory for website submission. Use High PageRank directories for website submission.
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