Getting The Opt-In - How to Build an Opt-in List

by Adam Beazley

So your running an online business and your wondering how to promote it. Building a list has got to be the single most important thing you can do to help build your home business. Generally speaking your opt-in list will provide the bulk of your website traffic so do not slack on this issue, this should be your primary focus.

Building an Opt-in email list used to be pretty easy. Now and days with spam at an all time high, people are reluctant to give out their email addresses. As marketers it is our job to offer them something so enticing that they will give us their email address. Its not enough to just have an enticing offer, you also need to establish some form of trust.

How do you create trust on the internet and how do you create an enticing offer that the viewer cant refuse? Lets start with the basics. You need a good autoresponder and you need a set of emails that has some good content. I recommend the Getresponse autoresponder, simply because they are hosted on a good server that has not been blacklisted by AOL, Yahoo or other large email providers and its free.

Now as far as email content goes, I recommend that you do your own research and write your own emails. Keep in mind that the only way to have a responsive opt- in list is to continually provide quality information which gives your subscribers results. If you are the person who absolutely despises writing and would prefer another option, you can go to ghostwriter and hire a freelance writer to draft up a set of emails for you to use. The ghostwriting service is very affordable and a great solution for those of you pressed with time.

I recommend having one primary full set of follow-up emails focused on a particular subject. For instance you might have an email campaign 'Home Business Tips' which sends an email a week and covers many different facets of home business promotion. This primary email campaign will be used in conjunction with another technique to attract the most new subscribers.

One of the most effective list building techniques is to make special five day email courses which addresses particular issues and then have that autoresponder courses loop into your primary autoresponder campaign. For instance you might have a five day course "Five Methods to increase your Opt-in subscribers" and every day you would send an email with one of the methods explained in detail.

After the fifth day you would have an email telling the subscriber that they have been automatically entered into your "Home Business Tips" ezine. Be sure to let them know how to unsubscribe in case they are not interested, otherwise no response would imply that they are interested in receiving more information from you.

 Web Design for Marketing
 General Web Marketing
 Newsletter Marketing
 Search Engine Optimization
 Marketing by Writing Articles
 Marketing by Writing Copy

RSS Feed