Using Classified Ads To Maximize Your Marketing Efforts
By Archie R. Lawhorne
Obviously there is quite a bit of interest in marketing on the Web these days, and
for good reason. With approximately 150 million people connected to the Internet, and
more coming on line every day, the marketing possibilities are tremendous. The key to
success is sorting through the various strategies and tactics and begin with the basics.
One of the most cost-effective tools available is the classified ad. Today there are
literally thousands of places on the Net to post free classifieds. And there are
numerous ways to find them. Simply go to Yahoo, Google, AltaVista, or any of the
other search engines and type "free classifieds." Hundreds of different sites will appear.
Set an objective of how many listings a day you're going to post. It can be
time-consuming, mindless work, so plan this in your "idle" time. Most free ads at
classified sites expire after a certain amount of time, so keep track of which ones
are most effective and keep returning to renew your ads. Here's some of the most
responsive classified sites I've found.
1. Yahoo Classifieds
2. Best Mall Classified Ads
3. 1AmericaMall
4. Five Star Classified Ads
One of my favorite all-around classified ad resources is the Online Classified Club.
This paid site offers the latest in classified ad resources, tools and tips on how to
promote your web site almost instantly. For complete info, go to:
www.classifiedclub.com.
An excellent resource to place off-line classified ads can be found at:
www.nationwideadvertising.com
Ezine Classifieds
Ezines have become an increasingly popular and effective means to distribute
information. They can also be one of the most economical ways to reach a large
audience. It's not unusual to be able to place a three to five line ad in an ezine
that has thousands subscribers for less than $25 or so.
The nice thing about ezine advertising is you can really target your market. I've
actually placed some "exclusive ads" directed to a large number of subscribers with
some very good results. If you're not familiar with what an "exclusive ad" is, it's
simply when the owner of an ezine lets you send your sales message to all the
subscribers BY ITSELF. In other words, your ad will go out to everyone subscribed to
that particular ezine with no other content. Your response is typically higher, since
you've eliminated all other competing information.
One of the challenges of ezine advertising is finding the right ezine in which to
advertise. It's no problem finding plenty of ezines, but it can be a tedious task
contacting publishers to get demographic and subscriber base information, as well as
ad rates and submission procedures. I've found a number of different directories
(listed below) that will help greatly in simplifying this process.
Next make sure you code your ad in some way to track responses. This is critical in
determining where to put your future advertising dollars. If you can't code your site
URL, you can put a code in your ad and ask for it when responding to leads.
Here are a few ezine directory links that you might find helpful.
www.newsletteraccess.com
www.newsletter-directory.com
ezine-universe.com
ezinesplus.com/links
www.ezinehub.com
www.meer.net/~johnl/e-zine-list
www.bestezines.com
www.e-zinez.com
Archie R. Lawhorne, APR, is an accomplished writer, author and marketing consultant.
For detailed information on his high-powered, highly successful MLM sponsoring system,
send a blank email to:
mlminsights@infogeneratorpro.com, or go to: www.seecashflow.com.
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