Top Ten Lessons Learned in Internet Business
By Shelley Lowery
Since starting my Internet business back in 1997, I have learned many lessons along the
way. These lessons have played a major role in my success, and I'd like to share them with you.
Lesson number 1 Collecting your visitors' email addresses should be one of your top priorities.
Start collecting email addresses the moment you put your site up. Developing a list of
targeted potential customers is an absolute must.
Although publishing an ezine is usually the best route to go, it is not a necessity. You
can use your list to send out web site updates, product updates, or whatever you'd like.
Lesson number 2 Your web site can either make or break you.
A professional looking web site will play a major role in your success. If you aren't
secure in your abilities to design a professional looking site, you will be much better
off hiring a professional.
Lesson number 3 If you want to make a lot of money, you must create a niche.
A niche fills a specific customer need. People want products and services that fulfill a
specific personal need. If you are the first to fulfill the need, you'll reap the rewards.
Lesson number 4 Generating web site traffic takes a lot of time and effort.
The key to generating a lot of traffic to your site is getting your link on as many sites
as possible. Sure, listing your site with the Search Engines is your first step; however,
you must not solely rely on Search Engines to bring you traffic.
My two biggest traffic generators are as follows:
Affiliate Program - Having your own affiliate program is one of the best ways to get
hundreds, even thousands of links to your web site.
Providing a Free Product or Service - Providing your visitors with a free product or
service is a great way to drive traffic to your site. For example, I offer a free article
syndication service. This service provides free content for web sites branded with a link to my site.
Lesson number 5 Selling your own products and services is much more profitable than marketing affiliate programs.
Some of the top Internet sellers include:
 Software
Information
Private sites
Internet services
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