How to Quickly Gain Traffic to Your New Web Site
Copyright Herman Drost
The problem with a new web site is that it often takes a long time before it is indexed by the search
engines. This means you are missing out on getting traffic and making sales. Google places new sites
in the "sandbox" which means they are on "hold" for a period of time before they rank.
Here are some ways to generate immediate traffic to your web site:
1. Start a PPC (pay per click) campaign – you can begin a Google Adwords campaign and start generating
visitors the same day you set it up. Of course it is going to cost you some money but you can set a limit
for how much you wish to spend. You will soon get a good idea what keywords produce the most clicks for
your ads. You can incorporate these keywords in your site when you optimize it for the search engines.
While you run your PPC campaign get busy with preparing your site for the main search engines. Once
you have been indexed by the main ones such as Google, Yahoo and MSN and start moving up in rankings,
you can scale back the amount you spend on Google Adwords. Your goal is to eventually rank high
enough that you won't have to use PPC anymore because you are getting enough visitors.
2. Optimize your site for the search engines – the keywords that generated the most clicks from
your PPC campaign, should be included in your web pages. Research alternative keywords using utilities
such as Wordtracker or the Overture Suggestion Tool. You can determine the popularity of those keywords
by seeing how many Google Adword campaigns are running. You accomplish this by entering the keyword or
keyword phrase in the Google search engine and see how many ads appear on the right hand side of the page.
If there are a lot, that means the keyword you chose is very popular and in high demand.
Integrate a few of your best keywords within the text on each of your web pages. The home page should
contain the keywords which have the highest demand (most searches) with The least number of competing
web sites. Then proceed with the other pages in descending order of keyword popularity. Make sure you
also include these keywords in your meta tags, title, h1-h3 tags, links and file names. Don't overdo
it for you may get penalized for spamming the search engines.
3. Increase link popularity – this refers to how many external and internal links are pointing
or linking to any particular page. External links include those that come from web sites other than
your own whereas internal links are those that come from within the same domain name. Link popularity
is not based on the "quantity" of links but the "quality" of those links as well. Therefore increasing
link popularity does not necessarily require having a large number of links pointing to your site but
rather a good number of quality links.
4. Submit to the top search engine directories – many of the top directories have good link
popularity that can be passed on to your site. They also have specific category pages that are related
to the nature of your site. The major directories include The Open Directory, Yahoo and Zeal.
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