How to Create Back Links to Your Website
By Catherine Shanahan
In the famous baseball movie "Field of Dreams" Kevin Costner wonders why nobody came to
play on his home-made baseball diamond. Building a successful website, much like building
a sports field, starts with an idea and must follow up with messaging, communications and
connecting with potential visitors. To take your site to the next level and to generate
increased levels of targeted traffic, you will need to begin creating high quality back
links to your website.
In order to begin a successful link building campaign, it's best to start refining the
look and messaging of your own site - make sure that when you reach out to link partners,
you have the right domain, design and on-page elements that will give them confidence in
linking back to your site.
Quality Back links are Essential
At a base level, there are a number of back links you can create to your site through
directory submissions. Directories are designed to provide users with a list of topical
sites which are checked for quality and reliability - always make sure that you submit
your site to the proper category and include a relevant, unique description of its content.
Some of the largest directories on the web are DMOZ (The Open Directory), Yahoo
Directory and Business.com - these directories can take patience to gain admittance, and
some charge listing fees for processing. There are also a number of prominent local and
regional directories in your area, including City Search and Yelp where you can add your
site or business.
Having a physical business linked to your site can help improve your ability to
generate back links through local search, such as Google Maps, and can also give your
business more credibility when seeking out link partners.
Using Social Media Back links
You can also build out links by utilising social media resources such as forums related
to your market, as well as Twitter, Facebook and numerous other social sites. Make sure
that your posts are relevant to the content at hand and add genuine value to the
individual sites. Resist the temptation to just post your link - by adding true value to
the sites you will gain a respectful following and are much more likely to benefit by
generating new visitors in addition to pure link value.
A Quick Round Up
The most valuable website back links come from authoritative sites, such as high
quality blogs, content sites including online magazines as well as information sources
such as sites for experts in your particular niche. Gaining high quality links on these
pages often requires developing relationships with their owners - while blog commenting
might provide some link equity, these links are often discounted by the search engines.
To gain true, in-text links including reviews or mentions of your site, it's best to
introduce yourself to the owner of the site. An even more effective way is to ask a mutual
friend for an introduction - this begins your conversation with an element of trust and
helps to transition beyond a purely business transaction. Always begin by getting to know
the site owner, asking them genuine questions and establishing a relationship before
talking about ways you can offer them content topics.
Conclusion
Creating back links is just one way of generating long term quality traffic to your
website. Other quality ways to generate long term organic traffic which with the right
keywords will get you highly ranked are articles and videos.
Catherine Shanahan is a Business Entrepreneur and Internet Mentor who shares all the
tools and strategies to enable others to be successful online, and generate recession
proof incomes. See the most lucrative compensation plan on the internet and discover how
with the right training, support and mentoring, anyone can generate a sustainable,
residual income on line.
Make Easy Money Online.
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