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Web Design for Marketing
How to Create Web Pages That Sell
Most amateurs think a sales letter or web page ought to be as short as possible. There's
an old adage in direct marketing that goes: The more you tell, the more you sell. It's
every bit as true today as it was back in the 1950s. More ... How To Target Your Customers and Put Them In A Buying Mood
Have you spent a lot of money on advertising with the expectation that you would get
many sales from the 1000s of people that visited your site or read your ad? Have you poured
money into driving traffic to your web site, only to have no one buying your product? More ... How and Why to Build a Linking Strategy for your Web Site
Why would you want a linking strategy for your site? The most important reason is to drive
traffic to your site, which in turn would increase visitors that would either purchase from
you, make your web site more popular, or reach a larger audience to inform for your cause. More ... Ten On-Page Website Credibility Builders for Your Customer
The Internet has become a haven for crooks and it's no wonder that many people have
become wary of doing business online. So I've devised a list of ten elements you
should have on your website that will help build credibility with those people who
are visiting your site. More ... Five Tips for Automating your Customer Service
We all know that superior customer service is the best way to retain customers and
increase profits. Happy customers mean more business. But the question is, how do
you provide great customer service on a limited budget? Here are a few tips to help out. More ... Taking Your Website from Poor to Profit
Are you effective? It's a good question to consider. If you could look into the lives
of the average person who has an online business, you would find very few of them
making any real money - even some of the ones you know by name. More ... Pop-Up Windows: A Nuisance or a Gold Mine?
How many times a day do you see them as you surf the Web? Pop-up and pop-under windows have
become a widely used marketing tool. But do they work? Are they just a nuisance, or are they
really the gold mine that all the "gurus" claim? More ... Why Do People Link To Sites?
One of the best ways to get consistent traffic to your site is by getting other webmasters
to add your link to their pages. This results in direct traffic from people clicking
on the links, and because modern search engines use links to determine how to rank a site. More ... Plan Your Web Site for Profits
Most businesses fail to plan for online success. Knowing your purpose, audience,
and uniqueness are the first steps to developing a successful web site.
Follow these three steps to position your web site for Internet profits. More ... The Psychology of Colors in Advertising and Marketing
Are you stimulating emotions while marketing with your business logo, stationary,
business cards, brochures, signs and with your website? If you know it or not,
colors speak very loud to our subconscious and have a positive or negative reaction
within 90 seconds. More ...
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