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How To Force Visitors To Click Your Links Using The "Car Wreck Rubberneck" Technique!
By Grady Smith
Imagine having the power over your visitors to actually force them to click links, even
if they don't really want to. Think about asking a friend to try NOT to click a link and
watch as they fight it but finally fold and click it. That's power, and something well
within your means.
In a moment I'm going to teach you this little "trick". But first, I want to explain the
many uses of having a link that's so incredibly desirable that it gets clicks like crazy.
Using this technique you can bring lots more traffic to your website with every classified
and solo ad you create.
You can also get more clicks on your home page, meaning you can promote affiliate programs
and really send some strong traffic through your link. In fact, you can literally guide people
around your website, having them click the links you want, and land on the webpages you select.
So you might wonder why a technique for creating clickable links is called the "Car Wreck
Rubberneck" Technique. Let me explain...
Surely you've been on the highway and been slowed down by a car wreck. You begin to think
that the highway has been reduced to a single lane because of the rate which traffic is
flowing. But when you get to the accident scene you notice that the wreck is actually off
the highway, in a field beside it, and it shouldn't affect the flow of traffic at all.
Or should it?
Even though the wreck is well off the highway, people are stopping to catch a look. And
even though you don't want to, you find yourself slowing as you pass, your head rotating
to catch a quick peek. It's almost like an invisible hand is turning our head. We are
completely out of control and can't resist taking a quick look.
Now think about this...
Rubbernecking is, I believe, a universal phenomenon that no one is immune to. I often look
at other drivers (after quickly taking a look at the wreck); to see how many are also
staring out their window. And I find that every car is slowing and looking.
Now by using the idea that humans have to see the unusual, and are driven by curiosity of
the unknown, I've tried a technique to increase the clicks for my links. What I've found
is people want to see stuff that's going to shock them. They want to see the biggest, the
best, and the ugliest. It's this desire that powered the freak shows traveling the countryside.
Folks were willing to pay good money to be shocked silly, or to see something strange.
By promising a little shock value or offering something most haven't seen before, you can
dramatically increase clickthroughs. For instance, if I created a link that said, "Click
here and see the most horrific and shocking picture EVER taken and banned internationally!"
you bet you'd be clicking like crazy!
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