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How to Make Better Use of Your Website Traffic
(c) Copyright 2003, Angela Wu
Every online business is faced with the challenge of finding some way to get their web
pages noticed from among the billions of others online. So it's understandable that much of
our efforts go towards getting 'traffic'. Without it, a website has no prospects and thus no sales.
But instead of a constant push for more traffic, why not try to make the most of the
traffic you already have? For example, you might currently make 1 sale for every 200
visitors. With a few changes, you could make 1 sale for every 100 visitors, effectively
doubling your sales!
Here are a few suggestions. Test each one to see which methods work best for your
business - and don't be afraid to modify them, too! The only way to know what's going
to work for you is to try it and track the results.
1. Experiment with Popups or Popunders.
Many people have a strong dislike of popup or popunder windows, so please use them
judiciously. Some suggestions on how you can use them include:
 A subscription box
that appears only once per day for each user (or once a week, or whatever time frame
you would like to use).
A window that appears
only as the visitor leaves your site.
A 'timed' popup that
waits a few seconds or minutes before it appears on the screen.
A 'countdown'
popup box that makes a special offer to the visitor if he or she takes action within the
next 5 or 10 minutes. The visitor can only click on a link within the window if he or she
wants to take advantage of the offer... otherwise the window closes and the offer
doesn't appear again for a week.
There are many free scripts available all over the web. However, if you would like a
custom script written for you, freelance programmers are one way to get professional and
affordable help:
buildyourhomebiz.com/rd/gethelp.htm.
2. Experiment With Site Design.
Add a select image
or two. Do you sell an eBook? Or perhaps offer a newsletter? Get a custom 'virtual cover'
designed for you. Or try using a prominent 'order now' graphic.
Simplify your page.
More choices is not necessarily better. Try removing some of the 'clutter' to help your
visitor focus more on what you'd like him to see. For example, you could remove links
to help minimize distractions.
Make your page more
visually attractive. For example, use black lettering on a light background (this is
easiest on the eyes). Use HTML tables to properly lay out your site. Limit your use of
different fonts and colors, but at the same time use SOME color to add visual interest.
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