|
Design Your Home Page to Motivate Prospective Buyers to Explore Your Web Site
Copyright(c)2003 by Leva Duell
Generally you get only one chance to grab your visitors' attention. Use these four
easy steps to compel prospective buyers to explore your web site.
Step 1. Headline
Start your home page with a compelling, benefit-oriented headline, followed by a subheadline.
Example: Enhance your competitive edge with a professional web site! Five Star Web
Design uses design techniques that persuade visitors to click on your links, spend
more time on your site, and order your products and services.
Step 2. Description of your web site
Target your audience by describing your site's content in one to three sentences.
Tell what you can do for your visitors, what problem you can solve for them, what
solutions you provide, and what your qualifications are.
Example: Web Design Built on Proven Marketing Strategies! Five Star Web Design and
Marketing specializes in developing custom web sites for small-and medium-sized
companies at competitive rates.
Step 3. Provide links
 Provide links
that give visitors an overview of your site's content.
Turn your links
into headlines. Include action words and benefits to invite and motivate people to go deeper into your site.
Write several
headlines with different hot buttons to motivate a larger number of visitors.
Link to a testimonial
page. Providing testimonials from customers or authorities in your field is a powerful
way to convey the benefits you offer.
Provide a link to
your sales letter, catalog, and order form.
Example:
Multiply sales, subscriptions, and traffic with action words.
Step 4. Capture your visitors' email
Get your visitors'
email address and build email lists of your prospects.
Few people will
buy from your web site on first contact. Generate leads with your web site, stay in
touch by email, and turn your visitors into customers. Send regular email to establish
trust; provide additional information and value; offer additional products and services;
and get visitors to return to your site. Over time, they will develop confidence in
you and buy from you.
Offer something
valuable to get your visitors' email address such as a free special report, newsletter,
evaluation, consultation, discount, or special offer.
Examples of valuable information:
Yes! Send me your
FREE report "Top Ten Ways to Generate Web Traffic."
Enter your email
address here and receive "10 Secrets That Are Guaranteed to Make Your Internet Profits Explode!"
Let's recap how to motivate your prospects to explore your web site: Target your ideal
prospects, grab their attention with benefit-oriented headline and links, and tell them
what you can do for them. Don't forget to capture their email address and stay in touch
by email to turn your visitors into customers!
This article is excerpted from Inside Secrets to Developing a Profitable
Web Site. Visit
www.profitablewebstrategies.com/ebook.htm for more info. Web design built on proven
marketing strategies! Read more in-depth articles at
www.profitablewebstrategies.com
FREE monthly ezine "Profitable Web Strategies" provides powerful, non-techie Web design
and marketing strategies to increase your online profits. Subscribe and get a FREE report,
"10 Easy Ways to Boost Your Online Sales." Send email to: mailto:webstrategies@e...
| 
Free Downloads
RSS Feed