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A Cushy Business Idea
By Stephen Bucaro
How would you like to alleviate pain and provide comfort while providing yourself with
a nice cushy lifestyle? You can achieve these goals by starting your own therapeutic pillows business.
A wide range of discomforts can be alleviated with the aid of therapeutic pillows.
Below is a partial list of the type of pillows you can provide.
 Acid reflux pillows
Allergy control pillows
Back lumbar support pillows
Neck pillows
Wrist carpal pillows
Your business can design and manufacture custom therapeutic pillows. There is no limit
to the range of pillow designs that you can provide. Below is a list of some of the
properties of a pillow that can be varied.
Shape and size
Fabric material
Fabric color and pattern
Fill material
Neck pillows are usually shaped like a U. Take a look at:
www.natures-comfort.com/herbal.html
where they sell hand crafted herbal therapy pillows in assorted prints for $25.00.
A high angle pillow relieves the symptoms of acid reflux disease. Take a look at:
www.acidrefluxpillow.com
where they sell acid reflux pillows for $130.00 to $150.00 or more.
You will find the mother of all pillows at:
www.cpapman.com/pillow.html
where they sell the Total Body Pillow for $69.95 to $102.95. Can you image yourself
snuggled into one of these in front of your TV?
In addition to infinite possibilities for color and pattern, you can create custom
embroidered pillows, or pillows with custom picture transfers.
Below is a list of possible fill materials.
Buckwheat hulls
Foam
Rice bag pillows
Sand pillows
Note: Pillows don't have to be therapeutic. You can offer decorative pillows, novelty
pillows shaped like just about anything, pillows for pets, or pillows with a board on
one side that can be used as a lap desk for making a laptop computer more comfortable.
How about a couch pillow with a pocket for a cell phone or a remote control?
Note: You could just buy therapeutic pillows wholesale and sell retail, but then you
are just pushing the same products as everybody else. Why not design your own custom
products that can only be purchased from you?
If you, or someone you know, suffers a discomfort that can be alleviated with the aid
of a therapeutic pillow, you might be in a position to design a custom pillow that you can patent.
How to design and manufacture pillows:
Decide what your
product line will be and create a web based catalog.
For each product
create a pattern, specification, and bill of material.
Build to demand.
Don't keep inventory until sales levels require it.
Tips for your pillows website:
Remember - you are
not selling pillows. You are selling comfort.
State the technical
concept that makes the pillow therapeutic.
Pillows make great
gifts. Provide gift certificates.
Show pictures of
people enjoying the pillows.
"pillows" is not
your best search engine keyword. Your best search engine keywords include "neck pain",
"back pain", "carpal tunnel syndrome", and so on.
There is a wide range of discomforts that can be alleviated with therapeutic pillows.
Your business can provide custom designed pillows that alleviate pain and provide comfort,
and you might provide yourself with enough income for a cushy lifestyle at the same time.
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