Solve Small Problem Make Big Money
By Stephen Bucaro
It's a chilly afternoon in the Northeast, and you're taking your three-year-old
for a walk in thier stroller. The blanket keeps slipping off and getting tangled in
the wheels of the stroller, or getting dirty from dragging on the ground.
You stitch the blanket into a pouch that wraps around the child and the stroller
so the blanket doesn't fall off. Many of your friends have the same "blanket
slipping off" problem, and when they learn about your invention, they request
that you make a pouch blanket for them.
Jeanette Benway understands that solving a small problem for several thousand
people can make you a lot of money. She named her blanket the Cozy RosieŽ after
her youngest daughter, and found a company in Vermont that would manufacture a
small 1,000 blanket production order. Jeanette took the blankets to baby stores,
sent blankets to mail order catalogs, and displayed them at trade shows.
She set up the www.cozyrosie.com
Web site. It's a simple, clean, fast Website with many interesting extra features.
The "In the News" section provides information about the heavy coverage of Cozy
Rosie in magazines, books and on TV. The "For the Media" section provides information
about Jeanette R. Benway and press releases. The "Blanket Hassles and Cold Feet"
section describes the problems of people who don't have a Cozy Rosie blanket.
"If it's a problem for you, chances are it's a problem for others too, and a good
solution will sell like wildfire", explains Jeanette. Next time you find a solution
for a small problem, remember Jeanette Benway's advice. She sells the blankets for
around $50.00 each and expects to make $40,000 this year.
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