What Do I Sell?
By Shahnaz Rauf
What do I sell? This is a very critical question that I get asked very often. Yes there are
loads of people out there who have obtained all the right online marketing tools, they
have learned all the concepts and techniques of online marketing, yet they don`t know
what to sell. Yes they keep shuffling along from program to program hoping to strike it
rich somewhere. They loose a lot of money along the way to ultimately get disillusioned.
Now If you plan to operate on the internet, your first and foremost product should be yourself.
Yes, you are your own product. You need to sell yourself to develop trust and credibility
 the basic elements
for any sales process. To do so you need to develop your own mailing list. This is not
just a list of email addresses, this is a highly responsive list of followers who trust
and respect you to the core.
Once you have got such a killer list, you may proceed to:
Recommend other People`s
tried and tested quality products and earn through affiliate commissions.
You can sell advertising
space in your newsletter.
Or you may even convert
your list into a paid membership site or a monthly subscription based list.
And ultimately Develop
your own product line.
Of course there are people earning incredible fortunes just by selling other peoples
products, but such top affiliates are really few and far between, countable on your
fingers - they also usually have huge lists with a trusted set of followers.
But to reach the ultimate bliss in marketing you need to develop your own product line.
Here the big question is: How do you come up with your own killer product line? Here is
the basic procedure:
1. Define What you really want to do
Here your own interest or what you really want to do is important. You may not be
able to attain any great heights without that spark of passion driving you along. Also
you do not want to get stuck in another dead end project where even getting started
becomes a big challenge. So the all defining question is: What do you enjoy doing?
Or rather, What can you do effortlessly without taxing yourself too much - work on your
strengths and weaknesses, which ones can you polish up to use successfully.
Once you have sorted out your own inner turmoil and discovered what you really want
to do, you have got your niche category or boundaries of operation. Next you need to
proceed with the equally important second step:
2. What do the people want?
Or rather what do your potential customers want. To be able to sell successfully you
have to find a problem/ need within your niche and provide the perfect solution. So here
comes the part of doing the market research. No don’t be turned off, online market
research may not be as complicated as the offline version.
How To develop your own killer product:
One conventional
technique is to organize a questionnaire/ quiz/ Survey and promote it.
Another way is to
lurk in forums related to your area of interest and find out what people are talking
about. What problems they have and work out a solution.
Yet another powerful
way is to capitalize on the concept of keywords. Discover what words or phrases are most
frequently searched on the various search engines, what information are people desperately
looking for. Here are some tools to help you out:
www.goodkeywords.com - free
software to enable you get all the keywords relevant to your area of interest.
www.wordtracker.com - You can
get a free weekly report of the top 500 frequently searched words on the Internet.
inventory.overture.com - Here you can check the popularity/ how many searches are
being made for any keyword of your choice.
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