Make Serious Money With Google AdSense
by James Fraser
What is Adsense and How Can I Make Money From It? Before looking at AdSense, I feel that it is necessary
to give a brief description of pay per click advertising. The biggest and most powerful ppc system is
called Google AdWords.
AdWords
You will have seen AdWords in action before. They are those little text ads that appear down the right
hand side of Google's search results. They are an amazingly powerful method of advertising. The ads you
see are 100% related to the keywords that you type into a search. This means, that as an AdWords advertiser
you are capable of displaying your ads in front of an audience that is already interested in your products
or services. Never before have businesses been able to conduct their advertising in such a highly targeted manner.
If your internet company rented holiday properties in Spain for example, you could set up your AdWords
ads to appear ONLY when someone typed in keywords like "Spanish, Spain, holiday, rental, villas,
apartments, properties etc." Of course, this all comes at a price. As an advertiser, you have to pay
Google every time somebody clicks on one of your ads.
Not knowing how to cost their system, the geniuses at Google came up with the idea of letting their
advertisers bid against each other for the value of their chosen keywords. This means, that if I wanted
my ad to be displayed the most often when someone types the key phrase "Spanish holidays" into Google,
I would have to out bid the advertiser who currently comes top of the list for this key phrase.
The Internet has matured as a result of ppc advertising. The embarrassing days of the Dot Coms are well
and truly behind us. The value of online businesses can now be measured because ppc advertising is a
dynamic system that reflects real-world supply and demand. With ppc advertising, Google has enabled small
online businesses to flourish, whilst making tens of billions for themselves.
AdSense
With their follow up program AdSense, Google created an opportunity for everybody to get a share in this
lucrative market. AdSense is an extension of the AdWords program that allows any website owner to place
AdWords ads on their site. However, the difference in this system lies in the fact that the ads displayed
come not from search phrases, but from the content of your site.
As an AdSense user, Google gives you a piece of JavaScript that has your unique id embedded within it.
This enables them to track the performance of the ads on your site. You simply paste this code into the
html of your website. Then, when someone views your site, the JavaScript automatically fetches ads from
the Google server and places them on your page. Google does this with its advanced content recognition
technology. This technology is so clever, that it knows which country you are viewing a site from. It
then places country specific ads accordingly. For example, if you had a site about fly-fishing, people
viewing your site in Australia would see ads for Australian fishing tackle retailers, and in the USA
people would see ads for American retailers.
When someone clicks on one of your ads, Google charges the advertiser. Google then takes a cut of the
money and gives the rest to you. Although Google won't disclose any details about their payout ratio,
it is rumored that they take 32% and you get 68%.
Before you start thinking: why don't I just click on my ads all day long and make loads of money? Google
has thought of this and takes click fraud very seriously. They want their advertising system to work.
They can tell if you have been committing click fraud and will bar you from AdSense FOR EVER!
Making serious money
99% of AdSense users make next to nothing. They stick the code onto their website and sit back. When the
money doesn't appear they think the system is useless. This is good for us, because those in the know
can make extraordinary amounts of legitimate, Google approved money.
 The key lies in finding a niche
market and creating a content rich, topical site within this market. You then fill the content of your
site with high paying keywords.
Next, through good search engine
optimization and advanced inbound linking strategies, you build a high and constant flow of traffic to your site.
Then, only after you have taken
steps one and two, do you place the AdSense code into your site. You add the JavaScript whilst employing
certain techniques that make the ads look more attractive. This will encourage more of your website's
visitors to click on the ads.
This strategy, coupled with careful tracking of ad performance, will guarantee that you are making serious
amounts of money with Google AdSense. If you want to be amongst the 1% of high earners make sure that you
follow The AdSense Mint course step-by-step!
Visit www.free-adsense-ebook.com to get the
entire free copy of The AdSense Mint Course.
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