Drop Shipping - The Secret of Success
By Gary Granai
Drop shipping is one of the fastest and easiest ways to start a business on the
internet. The startup costs are low, the risk is low and it is very easy to find
products that sell well. Because it is so easy, many people try drop shipping on the web.
Like any business, however, drop shipping is not the whole solution to success.
A drop shipping business has to be built on a solid foundation and it must be properly promoted.
search engines put your web site into a "sandbox" for the first year
Starting your drop shipping business should include preparation of a detailed
advertising plan as one of the first things on your schedule. Using an advertising
plan will separate you from most of your competition because most people simply
ignore writing an advertising plan.
Getting products to drop ship is easy, so most people rush forward, helter
skelter and sell little or nothing. But those who write and advertising plan and
follow their plan are most likely to succeed.
Your success with drop shipping, in fact, depends mostly on your advertising
plan. As a drop shipper you know that you can change your product offering very
quickly without regard to inventory and stocking considerations. So it is not so
much as to what you are selling by drop shipping but how you are finding customers.
So critical in your planning process for your drop shipping business you must set
up a detailed advertising plan.
If you are operating a drop shipping business on a limited budget, you are best
advised to spend most of your money on your advertising plan rather than spending
it on a complex or fancy web site. A well advertised simple web site that is only
a couple pages deep will make you a lot more money than a beautiful, complex web
site that no one visits.
Your goal should be to get customers to your store and to get them to contact
you. Then you can sell them. You do this by advertising.
Search engines are the main source of customers that most people running drop
shipping businesses consider. And it is the first thing to which you should pay
attention for your advertising. It is extremely important that you get your
company name into the search engines, in particular the Google search engine, to
start the aging process. This is important because your web site may not be
shown in the Search Engine Results Pages (SERPS) for up to a year after you put
it into the search engine.
Why a year? A new web site has to age before some of the search engines consider
that it is real and not a spam site of some sort. The search engines do this by
putting your web site into what is euphemistically called "the sandbox." Your
web site will not come out of the sand box until it is properly aged.
So for all practical purposes, your drop shipping web site may as well not be
effective for you to find clients during your startup period unless you understand
that the sandbox exists and do something to work around it. (You can find a lot
about the sandbox by searching the web using sandbox as your search word.)
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