Beyond eBooks - Ten Powerful Alternative Infoproduct Formats
By Jeff Smith
Part 1 of 2
There are literally hundreds of new information-based eBooks being released every day. Is the
market saturated? Do you stand a chance? How do you make your product stand out from the crowd?
No doubt, there is still very good money to be made with eBooks. But, it is getting more
difficult to stand out from the crowd. You have a topic, you have the knowledge, you know
that people will want to buy what you have for them, so how do you get to them?
The answer, alter your format. There are many different information products you can use
to package your knowledge. Even better... Many of these can be far more profitable than
the oft- used eBook. Here are ten alternatives to eBooks you can use to sell your
knowledge - five in the first part, and five more in the next part.
1. Special Reports
Highly focused documents used to address one specific topic. Provide readers with essential
information they want or need right away. Range from a few pages to 20 pages or more.
Typically sell in the range of $5 to $25 or more depending on value of the information.
2. Booklets
Similar to special reports, but generally sold as tangible products (paper and ink). Same
price and page range as special reports - with added benefit of expanding markets to
offline as well as online customers.
3. E-course
We have just started to see use of electronic courses on the internet. Many are still
offered for free to draw prospects to product sites or for online branding purposes. However,
there is no reason why a detailed 6 or 7-part e-course could not be sold for $20-$30 -
similar content to an eBook, but delivered in parts right to the inbox of your customers.
4. Teleseminar
30-minute to 2-hour, or in some cases longer, seminars that you charge to provide
customers your knowledge on particular topics. Range in price from free to several
hundred dollars. Teleseminars have the added option of recording the session,
providing you with an audio product you can market. Often you can get 30-40 or more
subscribers to pay $20-$40 each for the telesminar, then charge something similar for the
audio product to a much wider market later on.
5. Audio Version of your eBook
Many people now have tons of eBooks on their computers that they have not, and probably
will not ever look at. Given our busy lifestyles, recording your information into your
PC or recording device and converting it to .wav, real audio or mp3 format give your
customers the ability to take your information with them "on the run" Often you will get
from 25% to 50% more for an audio version of your product over an eBook.
Beyond Ebooks - Ten Powerful Alternative Infoproduct Formats
Part 2 of 2
Continuing where we left off in the first part of our goal of differentiating how you
deliver your information to get more sales at higher profits. Here is the last five
alteratives to eBooks that will put more money in your pockets.
6. Audio Interviews
One of the key disadvantages of eBooks, newsletter, special reports, etc... is that they
are non-interactive. Many people learn better by hearing examples, discovering information
in an interactive setting. Get someone to interview you about your topic and record it.
You can record the interview over the phone, in person or by using a third-party
conference service. Once again, you can offer your information via recorded interview for
a premium over what you would charge in eBook format.
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