Selling Information on the Internet
by George Onyewuchi
By far the hottest money making trend on the Internet is selling knowledge in
the form of e-books including digital audio and video. Most people use the
Internet to do research, gather business intelligence, find fun things to do,
indulge their hobbies or as a medium for the exchange of information via e-mail.
The idea behind this new business model is to leverage this insatiable hunger
for information on the web by creating and selling digital information for
profit. Think of this in terms of owning an asset that you can sell to earn
recurring revenue without the large capital outlay required for building your
own manufacturing plant.
What are Information Products? For the purpose of this article information
products can be classified into three:
1. eBooks - eBooks are electronic books you can read on your computer or your
MP4 player or print out if you prefer hard copies. eBooks are instantly delivered
electronically via a simple download from the Internet to the customer.
2. Audio - You can record your information using freely available software and
a microphone. Audio CDs are now being delivered instantly via digital download to
the customer.
3. Video - They say a picture is worth a thousand words, a video is even more
powerful. Contrary to popular belief creating a video product is not difficult.
Digital video cameras and the necessary software are readily available. Most
video cameras now come with full instructions and the software to get this done.
A well-planned video presentation may be what is needed to reach your audience.
Why Information Products?
There are several reasons why this business model has become very attractive
to many aspiring entrepreneurs:
1. Low cost entry. The cost for entry is small, you can create your products,
build a website, pay your hosting fees plus acquire the tools to start an
effective e-mail campaign for under $500. There is probably no other business
with this much potential that you can start for so little money.
2. Easy to Create. Once you have gone through the process of creating your first
product, the process becomes second nature to you. You can create as many products
as you wish to enable you build multiple sources of income. The technology to do
this is available in the form of e-Book creation software. These specialized
software will help you automate the entire process including packaging and distribution.
3. Unlimited Inventory. Once you have created a successful product, it becomes
an asset that you own and control. There are no more production costs and the
inventory is unlimited. You do not need to purchase additional inventory because
you now own a product that cannot be depleted. Your job is to continue to market
and promote your product for as long as there is demand for it.
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