Create and Sell Your Own Information Product on the Internet
By Stephen Bucaro
Information Publishing is One of the Best Ways to Profit on the Internet
Every day about 200 million people go on the Internet searching for information.
If you've ever searched for information on the Internet, you know that search
engines are incredibly inefficient. And if you do find the information you're looking
for, it's not in a well organized, useable format. That creates an opportunity for
you to provide digitally delivered information products.
With digitally delivered information products, someone comes to your website, reads
your sales copy, clicks over to your order page, and enters their credit card number.
The credit card information is processed by an online payment processing provider, and
after it's approved, the customer can download the digital information product.
Everything is handled automatically. The money is deposited in your account, and the
online payment processing provider sends you an e-mail confirmation. You can literally
make money while you sleep. When you wake up in the morning you'll have more money in
your account than when you went to bed.
Here's why selling your own digital information product is one of the best ways to
make money on the Internet:
• Your raw materials cost (computer bits) is nothing.
• Your profit margin is almost 100 percent.
• You can work from anywhere.
• You can work any time.
• You can work in your underwear.
• You don't need any employees.
• You don't need to work long hours, only a couple hours each week.
• Your startup costs are low to zero, all you need is some spare space and a computer.
• You work one time to create your digital information product, then you get paid over and
over again each time you sell a copy.
Why Would Anyone Pay for Information?
You might be asking the question: there's a massive amount of free information on the
Internet, so Why would anyone pay for it? Well, I've touched on the answer to that question
earlier, but lets answer in more detail. People will pay for information because:
• Unfortunately (fortunately for you) Internet search engines are incredibly
inefficient. If you've ever searched for information on the Internet, you know what I'm
talking about. It's actually very time consuming to find good information on the Internet.
• If people do find the information they're looking for on the Internet,
it's not well organized. Free information on the Internet is "low density". By that I mean
it's bloated with filler and other non-essential information that the person is not looking for.
It's very time consuming for people to filter and sort through a silo of "chaff" to get to
the "wheat".
• Free information on the Internet is often NOT written in plain and simple
English. It's not usually written by professional writers. They assume that the reader
already knows certain things and they start explaining from a base of knowledge that the
reader may not have. They often use jargon that reader doesn't understand.
• People suspect the quality of free information. After all, you usually get
what you paid for. Is the free information inaccurate? Is the free information out-dated?
When people PAY for something, they expect to receive a much higher quality product than
what they can get for free. It's up to you to make sure their expectations are realized.
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