Marketing Soap - Five Ways to Sell More
By Al Bullington
Making soap is an easy and fun hobby. Many soap makers wonder if marketing soap is a
way to make some money. Many people try it and some do actually make some profit. Once you
start making soap as a hobby, you really have made most of the investment required to
start a soap business. But what's the best way to turn soap into money and do it
quickly?
Make Your Product Unique.
Think of ways your soap can be unique. Consider ideas like:
• Use organic ingredients.
• Just use essential oils for scent.
• Use regional themes.
• Make milk soap.
Sell A Lot In A Hurry.
Sell in quantities so you spend less time selling. Craft shows are often great places
to sell. You can sell hundreds of bars of soap in a weekend. Your job is to find where to
put yourself so you can bring a lot of cash home with a minimum investment of time.
Take Care Of Your Customers.
Your customers will buy again if they love your product. So follow up with customers.
Make some little brochures and catalogs and get them in your customers' hands. Include
brochures with every purchase. Keep a customer mailing list so you can send material to
those folks. A customer list is like money. Mail to your list and money comes back in
envelopes. Nice.
Marketing Materials.
The software on your computer is probably all you need to make some nice brochures and
a little catalog. You may also wish to put up a little website to just serve as an online
brochure. Beware of putting huge effort into a website until you have success with simpler
marketing with little printed materials.
Lots Of Other Ways.
Sell wholesale, but only at a profit. Could home parties work? You might try open house
sales. Gift shops will put products on consignment. Put your soap in a gift shop near a
high price soap shop and give your competition a little workout. How about health food
stores? There are many ways to move soap, but you must emphasize moving a lot of soap with
minimum time spent.
Build great soap and you have many options for marketing soap. One key is moving a lot
of product in a hurry. A great way to do that is to sell at events and then follow up with
your customers with some simple printed material. Remember that your past customers are
much easier to sell than any new customers. Take care of your customers.
Al Bullington and his family have been making and selling soap for years. To learn more
about how you too can start a soap making business, visit their site at
The Soap Business Kit
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