Make the Most of Your eBay "About Me" Page
(c) 2003 Chuck Smith
One of the most important, and least-utilized, features on eBay is the "About Me" page.
With your About Me page, you can promote yourself as a seller, promote all of your
auctions, and show off your eBay Feedback ratings. This provides credibility for your
auction business, and also gives you an opportunity to express your unique personality.
To create your About Me page, log into eBay and go to the "my eBay" tab at the top of
the page. Once there, select the "about me" tab. This will bring you to the About Me
creation page. Simply click on the "create and edit your page" button to get started.
eBay offers three different pre-packaged layouts for you to choose. Once you've
selected your template, you will be presented with a form. All three templates will ask
you to complete the same information.
Before you start to fill in the form, you should think about what you want to
accomplish with your eBay business. For the purpose of this article, I'm going to
pretend I am in the antique tin toy business. With this example, I'm letting my
personality shine through to help build a following with tin toy collectors.
Page Title: Chuck's Antique Tin Toys
Welcome Heading: The Finest Tin Toys on eBay!
Welcome Text: Hi, my name is Chuck Smith, and I LOVE TIN TOYS! I've been collecting
antique tin toys for over 10 years, and discovered eBay was a great place to find more
toys for my collection about three years ago. The problem was I was buying so many,
I was running out of money. But my loss is your gain. I decided to use eBay to finance
my hobby and I'm offering antique tin toys (at least the ones I don't HAVE to have for
my collection) on eBay.
Another Paragraph Heading: In my auctions, you will be given detailed descriptions of
every item I sell. You'll see the exact condition, including complete descriptions of
any flaws. I will also give you as much information about the toy, including
manufacturer, history, and provenance as I can provide. I want you to feel comfortable
when buying from me. On this page, you can see my Feedback and also the other Items I
have for sale. I hope you'll enjoy my auctions, and I look forward to doing business
with you in the near future! Good luck!
Picture: You can add a picture of yourself holding a toy. To get a picture on eBay,
you will need to either have a Web site where you can post files already, or you can
use one of the many picture hosting services available on the Internet.
Feedback: As you buy and sell items on eBay, you will want to have your Feedback listed
on your About Me page. Here you'll select the number of Feedback listings to show on
your page (I use the last 10), and eBay fills in your feedback automatically. Feedback
is eBay's way of letting other users know how you conduct yourself on their site. If
you're an excellent buyer and seller, people will send you positive Feedback that is
positive. Do something wrong and you'll get negative Feedback. Make sure you run your
business in an above-board manner!
Items For Sale: This is similar to Feedback in that you select the number of Items For
Sale to show, and eBay fills this information in automatically. This is a great way to
show potential bidders all of the items you have up for auction.
Favorite Links: Here, you can link to your own Web site (I highly recommend you get
your own Web site), or provide some of your favorite links. Perhaps there's a Web site
out there that offers information and estimated values for antique tin toys. Go ahead
and link to it -- your potential customers will appreciate the resource.
Favorite Items: If you have some favorite items you've purchased or seen on your eBay
travels, then go ahead and list them. I prefer not to send people to other eBay
sellers, so be careful.
That's it. Just hit the submit button and eBay automatically generates your About Me
page. You now have a wonderful new marketing tool that will help promote your auctions
and let potential bidders know what kind of seller you are.
PLEASE NOTE: You can also edit the page in HTML, but you want to be sure you know what
you're doing before trying this.
Click here
if you'd like to check out my About Me page.
Chuck Smith is the creator of the Auction Rookie web site. This site is dedicated to
helping people start and run a successful online auction business. Visit his site to
get a free report on "How to Get Started Selling on eBay."
www.auctionrookie.com or
csmith@auctionrookie.com
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