How to make Money Selling on eBay - Knowing the Best Days for Your Auctions to End
by Bob Hamilton
One of the interesting things about selling on eBay is that a tactic that works every time
for one seller may not work as well, or even at all for another seller. Those that know
how to make money selling on eBay are continually checking their strategies. They are
always working to improve the performance of their eBay businesses.
Many eBay experts provide information that speaks to which day of the week to have your
auction end. Their goal is to achieve the best sales price and the highest number of
sales. It is almost universally stated that Sunday is the very best day for auctions to
end. This is a time when the majority of purchasers are not at work, and therefore can
focus on competing for your products. The resulting frenzy of activity will result in
higher sales prices for your items. At least that is the theory that is presented.
We have tested almost everything you can do with our products. Guess what? For us, at the
time of the testing, Thursdays were best! We had more items sell during Thursday-ending
auctions. We averaged a slightly higher overall sales price for those items. For us, it
was an all around better day to end our auctions for the products that were selling at that time.
We checked our results again later. Interestingly, we have also had the same items do
better when the auctions closed on Sundays in this follow up. We checked again a few weeks
later. The best day had moved once again! The variation occurred not by the week, but
rather over longer periods of time.
Knowing how to make money selling on eBay requires that you continually check every part
of your auction effort. Our suggestion is that you monitor your successful auction rates
carefully. We also suggest that you monitor sales prices for non-seasonal items very
carefully as well. If either of these go down, re-evaluate your auction ending days. (Of
course you should also double check the basics such as pictures, title and descriptions as well.)
Monitoring performance can be done quite easily. It can be done by adding an extra listing
or two with new closing days and/or time. No matter which days are best from that small
sample, eliminate the days that did not perform as well. Retest the days that did result
in more sales and better prices. Narrow it down to the day that actually produces the most
sales and the highest purchase prices for you. It is important to periodically check your
results. It should become a part of your business routine. Don't wait for sales to crash
before you start examining.
Knowing how to make money on eBay requires that you maximize your sell-through rate AND
the prices that you receive for your merchandise. By routinely monitoring those two
things, you are setting your eBay business up for success.
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