How to Market and Sell Your Art, Music, Photographs, and Handmade Crafts Online
You're creative, you're an artist or a photographer, you have a hobby or craft,
something you absolutely love to do, and you are good at it. But you may be asking
yourself, How do I market my work? How do I turn this into a real money making business?
The answer lies between the covers of this new book.
You'll learn the steps you need to take to successfully sell your artwork or crafts
even if you have no experience with marketing and even if you hate to sell. As with
many other business segments, the Internet and technology have opened up the world and
made it your marketplace. You and I, working from the comfort of home, are now on an
even playing field with the largest retailers.
This groundbreaking and exhaustively researched new book will provide everything you
need to know to get your marketing message into the hands of your customers. You'll learn
about online galleries, designing your Web site cyber stores, arts and crafts search
engines, publicity sources, online forums, auction sites, online marketing, e-mail
marketing, and search engine marketing. You also will learn of over 300 Web sites on
which you can sell your artwork, music, or crafts.
This specialized book will demonstrate, step by step, how to inexpensively market
and promote your artwork easily and, most important, profitably. You will learn how to
quickly find new customers and keep existing ones buying more by using technology and
low cost marketing devices that take little or no time on your part. You will learn to
develop a marketing plan using hundreds of practical marketing ideas that will help you
disseminate your artwork all over the world.
Reader Esther Tanuadji of Surabaya, Indonesia says,
"Many artists have the idea that while creative pursuits are nice as hobbies, they are no
way to make a living. This is indeed true in many cases. However, there is another face
of change. The digital revolution has made possible for easy and economical ways to sell
anything, including your artworks, online. Using this opportunity, your ability to market
your own arts online become something inevitable. Hence, Lee Rowley's How to Market and
Sell Your Arts, Music, Photographs, and Handmade Crafts Online could become the tool that
all professional artist turn to when they want to make art not only their hobby but also their career.
In this book, the author has managed to put together an action-oriented how-to manual
that will make any artists better entrepreneurs in organizing their own creative stuffs:
displaying their artwork in a virtual gallery and doing the online marketing, as well as
managing the selling and shipping. It's a surprisingly compelling, readable volume with
specific ideas and practical examples of how an artist can obtain better result in living
professionally from their creativity.
Of course, it will take hard work and a fair amount of patience to accomplish this, but
this book itself is a starting point, a seed that can generate action-oriented thinking
- and most professional artist could easily use that kind of tool!"
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