Clickbank and Adwords - The Right Partners?
by Brad Medley
Clickbank and Google are among the biggest names in the industry. In this report
we try to analyze whether they can be used in conjunction to build an online
business. We start off with a brief introduction to both Clickbank as well as
Adwords. We will then explore the opportunities and how best to capitalize on it.
“
If you sell one roduct every day, you would make $420 a month. With 2-3 products being marketed... you do the math.
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Clickbank is the largest online store specializing in products that are
electronically deliverable. This means that any product that is purchased from
Clickbank will be accessible immediately after making a purchase. Most Clickbank
products are downloadable and in other cases are some kind of membership-based
product. The Clickbank market place showcases more than 10,000 products in
various categories including home business, web hosting, education etc.
Google needs no introduction but Google Adwords maybe does: Google Adwords is
the advertiser program that compliments the Google Adsense program. The text ads
or more correctly the contextual text ads that you see on most sites with the
title 'Ads By Google' are sponsored by advertisers (through the Adwords program)
and are displayed by webmasters (via the Adsense program).
The reach of the sponsored ads by Google is phenomenal. The advertisers compete
for advertisement slots on sites in an auction like format where the highest
bidder gets more clicks. Another feature that we will use in our analysis is
that the advertiser pays for only visitors sent to his site, i.e., this is a
pay-per-click advertising model.
To succeed in an online business you need two things - a product to sell and
people to buy them. Clickbank provides the first while Google Adwords provides
the second. In a nutshell you promote a product available at Clickbank through
Adwords. Whenever you make a sale, Clickbank remits you a commission (sometimes
up to 75 percent of the cost of the products).
There is minimal start-up costs involved. Joining Clickbank is free. You are
given an user id and password. Whenever you want to promote a particular
product, an unique url is generated to be used by you. Google Adwords has a
start-up cost of $5 before you can start using them.
The most important activity to do to increase your chances of success is to
select the correct products. Of the more than 10,000 products available you need
to choose the winning product. You must identify the potential of a product
before others because once everyone starts promoting the product your cost of
advertising will rise which means your ROI will reduce.
There are various tools available which will tell you when a new product has been
released into the marketplace. For a list of some of the more popular ones visit
our directory. It is then up to you to decide on the marketability of the product.
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