FREE Ebook - Write for the Web

Many talented off-line writers have found it very difficult to apply their trade to the on-line world. They don’t understand why the style they used successfully on paper fails them when applied to the web. It's because the on-line world has a very different kind of reader than the of-line world.

Whereas the off-line reader is focused and patient, the on-line reader prefers to scan pages and move quickly through material. And it’s not just the character of the reader that is different, it’s the medium itself. The computer screen is harsh and tiring on the eye. The computer is tying up the phone line, and the cursor is blinking out the message "common, let’s go, let’s go!"

Offline reading is often done for relaxation and pleasure. Online reading is more for the purpose of acquiring information quickly. For most people on-line reading is more like a task than a pleasure. But there are techniques that a writer can use to moderate these on-line discomforts for the reader.

This ebook explains successful techniques used by on-line writers. It also provides information to help you improve your writing skills, to profit from your writing, and to succeed in specialized areas of writing, including off-line writing. So let’s move forward now, and learn how to write confidently for the Web.