Search Engine Optimization

Have you ever wondered what types of strategies the top search engine optimizers use for their own sites or the sites of their clients? In an industry like the search engine industry, where no one can possibly know everything, it's important to learn from trusted experts in the field.

In this ebook, Robin Nobles, a professional freelance writer and the Director of Training of the Academy of Web Specialists interviewed some of the best SEO's in the business in an effort to share their winning strategies with you. This ebook contains Robin Nobles five part series of articles Top Tips from Some of the Best SEO's in the Business plus her five part series of articles Top Mistakes Made When Optimizing Web Pages.

Top Tips from Some of the Best SEO's in the Business

 use of graphics that has no substantial real text content, will severely impact your ability to get good search engine listings.
 Sites using frames, image maps, or JavaScript navigation do not get properly indexed by search engines.
 Know the top two or three terms that are most important to your Web site and have incorporated them into a 25-word description.
 For best positioning, content should be placed at the top of a page.
 create titles and descriptions that are focused on getting that click, not just on Keyword density.
 Many more tips!

Top Mistakes Made When Optimizing Web Pages

 Don't forget that your copy should blast your benefits, build rapport, and immediately tell your prospects, "what's in it for them."
 In our efforts to write well for the robots, we must remember to also write well for the human brain.
 Believing doorways don't work or will get you banned is a mistake.
 Don't go after generic keywords. Generic words are not how the average person really queries a search engine.
 A common mistake is not using text links in addition to graphic buttons, image maps and Flash menus.
 Don't submit before you establish some external links. Some engines are known to drop pages if they find no other domains linking to them.
 Many More Mistakes!

plus... Bonus Articles!

 Consider a New Career as a Search Engine Marketer!
 Ten Ways to Get SEO Clients ... beginning with your local market