FREE eBook - Color Harmony in Web Design

When designing a website, one of the first questions that comes to mind is "what color scheme will I use?". The choice of colors for your website is very important because the first message a visitor to your website receives is the psychological message that color communicates. One color scheme can communicate a message of conservative trust, while a different color scheme can send a message of risk and instability.

Color gives the visitor an impression of your business and your product. If you design a website to sell calming and healing herbs, should you use a bright red and yellow color scheme, or a pale pink and green color scheme? colors in harmony will be pleasing to the eye and create a sense of balance. Colors not in harmony will be unpleasant to look at and will create a sense of chaos.

To choose an effective color scheme for your website requires a basic understanding of color theory. In this series of articles you'll learn about the two different color systems used with computers, how colors are organized into a "color wheel", and how colors can be adjusted using tints, shades, and saturation. Then you'll learn how to select colors that don't clash but are in harmony together.

Finally you'll learn how to choose a color scheme that is in agreement with the purpose of your website. You'll learn to design a color scheme that communicates a message that increases the effectiveness of your website.

Contents:

 The Physics of Color
 The Subtractive Color System
 The Additive Color System
 The Color Wheel
 Creating Color Harmony
 Fine Tuning Colors
 Warm and Cool Colors
 Schemes for Power or Calm
 Business Color Schemes
 Food and Nature Color Schemes
 Accessibility, International, and Branding Considerations
 Hexadecimal Color Notation

 Plus - Decimal to Hexidecimal Converter and Color Scheme Designer