When designing a website, one of the first questions that comes to mind is "what color scheme will I use?". The choice of colors for your website is very important because the first message a visitor to your website receives is the psychological message that color communicates. One color scheme can communicate a message of conservative trust, while a different color scheme can send a message of risk and instability.
Color gives the visitor an impression of your business and your product. If you design a website to sell calming and healing herbs, should you use a bright red and yellow color scheme, or a pale pink and green color scheme? Colors in harmony will be pleasing to the eye and create a sense of balance. Colors not in harmony will be unpleasant to look at and will create a sense of chaos.
Contents:
• The Physics of Color
• Creating Color Harmony
• Coding Color for the Web
• Fine Tuning Colors
• Web Site Color Schemes
• Color in Branding
• Designing Color Blindness Accessibility
• International Meanings of Colors
• Real World Examples
• Web Color Names
To choose an effective color scheme for your website requires a basic understanding of color theory. In this book you'll learn about the two different color systems used with computers, how colors are organized into a "color wheel", and how colors can be adjusted using tints, shades, and saturation. Then you'll learn how to select colors that don't clash but are in harmony together.
Book contains many actual
web site color scheme examples
Finally you'll learn how to choose a color scheme that is in agreement with the purpose of your website. You'll learn to design a color scheme that communicates a message that increases the effectiveness of your website.
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