How Adsense Changed the Internet
by Art Luff
Ever since Google came up with the master idea that is AdSense, the web has
transformed in a variety of ways no one would have ever suspected. Some of these
are good changes others aren't.
This is a small exploration of how a brilliant marketing scheme has taken the
web by storm. It deals with the changes advertisers and publishers and even
website visitors have undergone ever since AdSense has become a daily part of
our on-line lives.
Even before AdSense came out a lot of people were advertising through AdWords.
It ensured a lot of publicity through getting your site listed at the top in
Google search queries. It took away a lot of the pain and price of SEO and the
large amount of time you had to wait until you were finally on top. It made
launching a website, a realistic way to instant profitability instead of a long
term strategy with no immediate returns.
Through the use of AdSense, the possibility appeared of having your ads appear
on just about any site on the Internet that has anything that even resembles
your company is all about. And so it's for that reason that AdSense has brought
a new sense of advertising to the Internet. Before PPC poorly ranked web pages
had to advertise offline to get any real initial exposure.
Companies no longer have to hire expensive professionals to create extremely
elaborate advertising campaigns. There are no high costs of running your ads on
websites which you have to personally look for.
All you do is come up with a couple of meaningful words for your business, sign
up with Google AdWords and let Google take care of the rest of the equation.
Although it requires day to day management automation saves significant time for advertisers.
Of course, probably the largest change in the way the Internet works due to
AdSense comes from the publishers' point of view. Whereas one would previously
have to jump through many hoops to get a website to even support itself now
people are making fortunes off their sites.
This leads to motivation for content, and resources for web surfers. That
generally means site publishers have to worry more about what content lies on
their site, and the overall way their pages look rather then be concerned with
the economic specifics of maintaining a site's profitability. Although time is
invested in Adsense, a large capital investment is not.
It's no surprise that the blogging phenomenon exploded when AdSense came out a
few years ago. Anyone could just write a page about a subject he was passionate
about and making a living out of it through AdSense. And thirdly, one can't
ignore the impact AdSense has had over the casual everyday web surfer. Whereas
people used to not even notice banners altogether (which psychologically is a
very interesting thing to observe) the situation is completely different for text ads.
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