How to Avoid Common Resume Mistakes

It's very hard to write your own resume because a resume is a macro view of your life, but you live your life at the micro level, obsessing about daily details that have no bearing on your resume. For that reason, a lot of people hire someone to help them. After all, spending money on a resume writer is one of the few expenditures that will have good return right away.

But if you're writing your resume on your own, the first thing you'll have to do is make some mental shifts. You need to rethink the goals of a resume, and rethink the rules of a resume in order to approach the project like the best of the resume professionals. That means not making the most common resume mistakes, and not breaking a few key rules.

1. Don't focus on your responsibilities, focus on what you achieved. A resume is not your life story. No one cares. If your life story were so interesting, you'd have a book deal. The only things that should be on your resume are achievements. Anyone can do their job, but only a small percentage of the population can do their job well, wherever they go.

• The best way to show that you did your job well is from achievements. The best achievement is a promotion because it's an objective way to show that you impressed the people you work for. The next best way to show objective measures is to present quantified achievements. Most people do not think in terms of quantified achievements when they are in the job, but on the resume, that's the only part of the job that matters. No one can see that you were a "good team player" on your resume unless you can say "established a team to solve problem x and increased sales x percent" or "joined under-performing team and helped that team beat production delivery dates by three weeks."

• Steer clear of expressions like "Duties included," "Responsibilities included," or "Responsible for." That's job-description language, and not what employers are looking for. Use action verbs instead, but minimize the use of "I" and articles (the, an, a). Write a self evaluation and for each achievement, ask yourself: "What does this accomplishment say about me, and what I can do for this employer I want to work for?"

2. Don't make your resume a moral statement; it's a marketing document. The best marketing documents show the product in the very best light, which means using whatever most outrageous tactics possible to make you look good. As long as you are not lying, you will be fine. Here's an example: You join a software company that just launched a product and the product had so many problems that they had to hire someone to handle the calls. You start doing the tech support, and you work tons of overtime because the calls are so backed up. You clean up the phone queue and then you start taking long lunches because there's not a lot to do, and then you start job hunting because the job is boring.

Here's how you summarize this job on your resume: Assumed management responsibility for tech support and decreased call volume 20 percent. How do you know 20 percent? Who knows? It was probably more. But you can't quantify exactly, so err on the safe side. But if you just say "Did tech support for a software company" no one knows you did a good job.

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