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Bucaro TecHelp Newsletter
Maintain Your Computer and Use it More Effectively
to Design a Web Site and Make Money on the Web.
~ ~ ~ October 20, 2004 Volume 4 Number 37 ~ ~ ~
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Success at Work : Techniques : A Cluttered Desk
By Stephen Bucaro
I followed my boss to a co-worker's cubicle where my boss requested a certain document
from the co-worker. The actual surface of the co-workers desk was not visible because
its surface was covered with a cluttered pile of papers, catalogs, booklets, and other
paraphernalia. I was prepared to see my co-worker embarass himself by not being able to
locate the requested document in that messy pile.
Some people mistakenly think having a cluttered desk will trick their boss into thinking
they are keeping busy. Instead, a cluttered desk makes your boss think the following:
- You are disorganized
- You are a procastinator
- you have poor time management skills
- you have low productivity
- You have lost control
My co-worker pushed his hand down into that cluttered mess and, to my amazement, instantly
produced the requested document. Apparently this guy had a mental map of the location of
every item in the seemly disorganized pile on his desk. Maybe we misjudge people that
keep a cluttered desk. continued...
Integrating Advertising into Your Web Design
By Stephen Bucaro
If you are going to be placing ads on your website, you'll want to put some thought
into how you'll integrate them. Poor integration of ads into your website will cause
visitors to click away fast. Successful integration of ads into your site can be
highly profitable. Before I show you where to position ads, I want to mention a
few important points about ads.
1. Ratio of ads to content
How many ads should you place on your website? There is an optimum ratio of ads to
content. If your website has too high a proportion of advertising relative to content,
the traffic on your website will suffer and you will lose money. If your website has too
low a portion of advertising relative to content, the sales on your website will suffer
and you will lose money.
What is the optimum ratio of ads to content? I can't point to any studies, but I feel
the optimum ratio is somewhere around 20 to 25 percent ads relative to content. Go
much above that ratio and, despite more ads, the revenue from your site goes down. But,
there are ways to exceed that portion and still make more money.
continued...
Useful Resource
Bad Business Bureau
You've heard of the Better Business Bureau? Now we have the Bad Business Bureau.
This website features articles about the "Newest Rip-off's, Top Rip-off's, and
Featured-off's. Individuals who have been victimized by a company or individual
can file a rip-off report. Consumers can investigate by selecting a category or
by searching for a company or individual. You can purchase a Do-it-yourself
Revenge Guide for $21.95.
Why a Bad Business Bureau? Isn't the Better Business Bureau good enough? Not
according to the Bad Business Bureau which says the Better Business Bureau solicits
money from the businesses they monitor. How can that be good for consumers? In fact
the Bad Business Bureau has Rip-off Reports revealing how consumers were victimized
by the Better Business Bureau's false or misleading information.
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